why do birds GmbH

  • Employees : 9
  • Founded : 2010
  • Services : Strategy Consulting, Development of concepts, Musical composition, Music production, Market research, Rights clearing and licensing, Technical support, Quality management, Monitoring of sound applications, Supervision of implementation, POS-Soundscape/POS-Music, Sonification/Sonic Interaction, Product Sound Design, Acoustic design of spaces
  • Client Industries : Banking/Financial Services, Automotive, Retail/Wholesale, Energy/Water, Media, Telecommunications, Transportation, Computer Software, Computer Hardware, Manufacturing, Education, Sports, Broadcasting, Agriculture, Real Estate, Lobbying
  • Clients : Deutsche Bahn, Hyundai, Siemens, UFA, Gore-Tex, Bundesagentur für Arbeit, AVM, DKSH, Bayerischer Rundfunk, Bank Vontobel, Volkswagen, IHK, Wiener Linien, AG2R La Mondiale, KWS Saat, FIFA, Lekker Energie, CLAAS

The agency ”why do birds“ specializes on brand consulting and the creation of multi-sensory brand experiences and audio applications. Services include the full process of research, brand strategy, concept, creation, styleguide documentation and employee training up to brand consulting.

Located in Berlin the agency has a wide possibility of recruiting sound-talents above the regular team of sound designers, composers and producers. The agency puts emphasis on the audiovisual fit of a brand sound to its corporate design. Therefore graphic and motion-graphic designers are a fixed part of the team.

Alexander Wodrich is the managing director of why do birds. After receiving his university degree in business and marketing communications, he launched his career at the Frankfurt-based advertising agency “Wunderman” (Young & Rubicam) in 1998, and later joined Germany’s largest branding and corporate identity agency, MetaDesign in Berlin, to work for clients such as DHL, Siemens and Audi. In 2007 he became a member of the MetaDesign management board, responsible for the audio branding and motion graphics departments.

Alexander Wodrich regularly gives speeches and lectures on sound branding at universities and congresses. He was the co-curator of the exhibition “Oggetti Sonori – The invisible dimension of design” at the August Kestner Museum in Hannover, Germany in 2010.


Friedrichstr. 120
10117 Berlin